Best Methods Of Marketing for a Dental Practice
Gone are the days when a board hanging outside your clinic highlighting your practice attracted new patients. The acuity of how a dentist should nurture his/her practice has changed throughout the years. The fruition in dental marketing has become immensely complicated. Extreme competition has forced dentists to look for alternatives in order to survive and be in the black.
In today’s competitive environment, it’s just not enough for dentists to develop the quality and reputation for the practice. There is a necessity to create an image and brand to attract new patients and retain the existing ones. In order to earn good reputation and subsequently take the practice to the next level, a dentist must be innovative and think out of the box.
Dental care marketing is just like any other business. A dentist has to follow more or less the same marketing trends followed by all businessmen. Implementing the following strategies will enable you to give your competitors a run for their money.
What’s the target? Target marketing plays a quintessential role in fetching new clients. Unlike mass marketing where dentists spend much of their fortune on luring a broader audience, target marketing allows dentists to cut their investments big time and reach a specific audience. For instance, you may target clients in the age group 30-40 with sufficiently higher income. In today’s unpredictable economy, it is crucial that dentists spend wisely on marketing. Target marketing offers more than just keeping the investment costs down.
It has been reported from recently concluded surveys that brochures and business cards still have relevance in attracting new patients. Brochures, either handed out or emailed to the patients can be a good source of marketing your dental practice. An attractive brochure consists of a brief description about your practice along with procedures, treatments, facilities, state-of-the-art equipment you provide. This will have a positive impact on patients’ minds. Displaying your business cards in the reception, keeps your credibility intact.
While you are busy with traditional marketing strategies, keep an eye on how internet is creating a buzz in dental marketing. In order to maximize your chances of acquiring more patients, you need to have a strong internet presence. A website is a key ingredient that highlights your practice in a subtle manner. It brings transparency to your practice.
Apart from the services, your website should list personal bio, operational hours, address and procedures performed. Back your website with a good SEO. There is nothing like search engine optimization when it comes to making your website visibly higher in search results of Google, Yahoo and Bing. Hire experts to do the job for you.
Medical practices, especially dentistry needs a strong referral base to thrive. Getting new patients from referral requires good relationship with the existing clients. That can only happen when you satisfy them. A happy patient is a goldmine for you. Remember to reward such patients.
It’s a lot easier to implement these dental marketing strategies once you understand them fully. Marketing for a Dental Practice is imperative simply because without it, you will fail miserably in attracting more patients.
Facebook is extremely easy to use. From CEOs to 90-year-old great-grandfathers, in big cities and on remote islands a hemisphere away, the world uses Facebook. But when it comes to using Facebook to market businesses—including dental practices—it’s not as easy as it might look.
How often should we post on Facebook? What sort of content should we post? How do we grow our audience? Will it even make any difference to the health of our practice? This article breaks down these questions and more for dentists.
For my Dental Office Marketing Plan, How often should my practice post on Facebook? According to a recent Adweek article, studies show that Facebook is most effective if you post twice per day. After that, “likes” and “comments” begin to drop off. Experts suggest developing a schedule and sticking to it. Facebook makes it easy to be consistent by allowing businesses to post either immediately or at a future date and time. This way, you could schedule weeks of posts to hit twice a day, every day.
What should I post? You can share promotions, referral bonuses, new staff members and other announcements on your feed. You can share facts on dental health studies that will interest your readers. At WPI Communications, we recommend that our newsletter clients post interesting facts and highlights from their monthly or quarterly newsletter articles. Examples of articles from a recent Pediatric Dental Bites eNewsletter include
The Hidden Dangers of Flavored Waters
Get the Vitamin D Needed for Healthy Teeth
A Diet That Is “Teeth-Safe”
Save That Knocked Out Tooth!
Nerve Treatment in Primary Teeth
Every Six Months: The Importance of Routine Dental Care
Each of these articles has facts that can be shared in a quick Facebook post, with a link to the dentist’s Web site for the full article. For example, for “A Diet That is ‘Teeth-Safe,’” you could ask the question in your newsfeed: “What are the top 10 tooth-safe foods for children?” Or, “What’s one food that every parent should avoid feeding their child?” These provocative questions will prompt readers to engage with your content, “like” your page, “share” your content and, most importantly, seek your practice for care.
Don’t forget to share. Sharing posts from trusted dental sources, such as the American Dental Association Facebook page, is a great way to keep quality content on your newsfeed. But you don’t have to stick to “business.” You can share content from local media, such as fun family events for the weekend, a “this day in history” post or other fun and useful tidbits.
Don’t make them work for it. Be sure that any links you post work and are easy to navigate. There are many ad-heavy social media sites that serve only to frustrate readers because the pages don’t load or don’t go where they’re supposed to go.
Look at what works. Look at the posts that get the most “likes” and “shares,” as well as the posts that get the least. This will tell you what type of content your audience cares about.